These are not your typical diluted air fresheners that smell good for a few minutes and fades fast. Genesis air fresheners are concentrated 100% oil based fragrances that will give you a long lasting pleasant scent! Just a couple sprays on the floor mats of your car or in the bathroom can keeps it fresh for a long time. A great asset to have when you have to use an office or public restroom and the scent is less than desirable as well...